FIAT PROFESSIONAL UK INCREASES SALES BY 70 PERCENT IN 2013

FIAT Professional UK is celebrating an exceptional 2013, having not only outpaced the UK’s rebounding LCV market but also growing faster than any of its rivals. FIAT Professional UK sales surged an astounding 70 percent compared to 2012 – twice the rate of growth of its nearest rival – and the brand also made the largest market-share gains in the UK LCV market, increasing its overall stake by 1.5 percent to 4.4 percent. When every vehicle sold by FIAT Professional is factored in, including those classified as passenger cars and Ducato vans with a GVW of four tonnes, the brand’s market share is closer to 5.1 percent, its largest ever portion of the UK’s LCV market.

With more than 13,500* sales in total in 2013, FIAT Professional has leapfrogged two places to 8th overall in the LCV market, an achievement made all the more impressive as it occurred in a year where no new all-new models were launched by the brand. Across Europe, FIAT Professional is now the third largest LCV manufacturer in terms of market share and the number one supplier of motorhome base vehicles, underpinning approximately two out of every three new motorhomes built in 2013.

According to Sebastiano Fedrigo, Director, FIAT Professional UK: “We are extremely proud of the achievement of FIAT Professional in 2013. We have responded to the fierce competition in the market by listening to our customers and offering more derivatives, more technologies, improved efficiency, lower running costs and unbeatable customer service. With even more in the pipeline for 2014, we’re looking forward to another strong performance this year.”

The sales results come on top of a critically successful year for FIAT Professional in the UK. In 2013 the brand and its products scooped a host of major awards from numerous influential UK publications including (in chronological order) VansA2Z, Trade Van Driver, Fleet Van World, GreenFleet, Fleet Van and What Van?

Tags: